In the ever-evolving world of technological advancements, digital marketing is the marketing hype you just cannot afford to miss out on in 2019. Digital marketing has opened a huge chunk of new potential customers for the marketers to promote their brand to.
The social media, too, is experiencing advancements on a large scale, along with the development of mobile marketing. This widens the scope for digital marketing and is also a great reason for you to stay updated with the latest trends.
The year is set to see advancements in AI and data utilisation. The emerging content formats will also create a difference in how brands will connect with their consumers.
Here are the 5 digital marketing trends you must swear by in 2019 to keep your hold on the market:
- Focus on Video Content
Experts have been lauding video content since long. Videos are now not just limited to YouTube but a lot many different platforms have emerged to help you reach out to the consumers in a more personalized way.
The live video option, both on Facebook and Instagram allows you to engage the consumer in real time. You can also opt for a more long-form, episodic video content with the launch of Facebook Watch in late 2017, and IGTV in June 2018.
As per a survey, 72% of businesses experienced an improved conversion rate owing to video content and 52% of consumers found themselves more confident about their online purchase after watching the
- Chatbots
Although chatbots are not new to the digital marketing world, and experts have time and again suggested to use them, most websites have ignored its implementation in the past. Chatbots help serves as 24*7 customer support and provides instant solutions to customer queries.
A survey reveals that more than 1.4 billion users per year interact with chatbots and about 80% of companies have desired to implement chatbots until 2020. It is believed that by the year 2022, chatbots will help businesses save almost $8 billion per annum, especially in the healthcare and banking sectors.
- Artificial Intelligence
AI in digital marketing is a world full of opportunities. Right from the increase in efficiency, reduction of the overall costs, to the removal of manual efforts from repetitive easy jobs, AI offers great benefits. Forrester predicts that by 2020, businesses with data-insights-driven teams will grab $1.2 trillion from peers without that culture.
- Smarter Influencer Marketing
Gone are the days where you could simply engage bloggers with a great following to promote your brand. 2018 brought the influencer market under the microscope and shifted the focus to personalized influencer targeting in 2019. This way the brand reaches less, but the right people.
- Mobile Payments
It is the age of digitalization, and the youth depends upon mobile payments a lot more than cash. A forecast of 938.2 million individuals, or 36.0% of smartphone users, was made to use a mobile phone proximity payment app in 2019. This accounts to 13.5% year-over-year increase. With users becoming increasingly comfortable at scanning QR codes and using the near field communication (NFC) technology to complete mobile transactions, mobile payment market will grow further.
A survey also revealed that by the year 2020, the number of mobile payments is expected to increase by 760 million users annually.
Therefore, it is best to upgrade your business to accepting mobile payments to guarantee growth in 2019.
The ultimate aim of digital marketing is to create a smooth user experience and to convert potential customers to sure sales. Blog is published in Medium.com
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