A good website is like a digital billboard for the business as it ticks several check boxes of the digital marketing plan. It comprises of numerous facets, and design is one of them. Why is there so much gushing over a website design? How important is a website’s looking pretty to the marketing strategy? The answer is: extremely important.
A good website design does improve the overall look of the website that may attract more traffic to the page. But it plays a role that counts more than just the improved face of the webpage. First off a user friendly web design is the need of the hour because consumer is the king. If you are not gratifying their slightest of needs they tend to bounce off from your page. So no matter how ‘pretty’ your page may look, the user repelling factors like slow loading time, no mobile device optimization affects its traffic, and hence your business. That is why a good website design should be paid more attention to.
Most businesses hire experienced website designers who will able to comprehend your needs and user’s expectations from this website. They merge both and shape them according to the effect they will have on Search Engine Optimization – giving you a highly functional website.
Search Engine Optimization
SEO are the Google’s algorithms that help improve your website’s ranking. If used properly and adhered to their guidelines, SEO tends to increase your visibility on the web. It shows you up on the search engine upon user’s search results, matching their keywords with yours.
Since the last Panda update by Google, website developers have been tailoring their webpages according to SEO for better results. A good website design requires following for a successful website-
Content: Original and good quality content is of utmost importance here. The website handlers have to make sure they do not upload copied content because SEO will automatically lower down your rating this way. Update original and authentic content regularly to be easily spotted by Google.
Navigation: Users want to be able to operate a website without any hurdles. Be sure that happens effectively to avoid user bounce off where they jump off of your website and go to a better one. Keep your website navigation uncomplicated for user satisfaction.
Website Goals
Every business needs the foundation of aims and goals to plan its course of actions. Similarly, to design a webpage of your business, you are required to chart out the goals that you need to fulfill through said website. For instance, if your website is designed to sell products, it will consist of different sections neatly segregated, clear pictures of products and easily comprehensible information. A drop-down menu will list the products. Basically, an easily navigable design that draws eyes upon what is being sold.
If you have a list of clearly defined goals and expectations from the website, it will easily facilitate to design the website accordingly. This plays a prominent role in representing your brand through the website design. It creates an identity in the market that your user will be identifying you with. Your goals are a part of your brand identity and it should show through the website.
Users and User Experience
It is quite important to know who your target audience is. Whether they are buyers, people who seek information or potential customers. Once you have segregated the users, you can design the website according to them and their preferences to attract more traffic to your page. See what they want and give service.
While doing so, you will achieve user satisfaction which directly translates into user experience. It depends upon how easily they could access and navigate your website and how useful it proved to be. User experience is based upon certain factors:
Design:
If your user base is children ageing between 5-15, there needs to be lively colors, interesting yet legible fonts and largely attractive graphics. The design is required to fit the visual inclination of your user. Doing so increases the chances of more users choosing your website over other’s exponentially.
Engaging: Users of today do not want plain bland information served on a colorful platter. They want to be amused at every step. Carry them towards their required information on a throne of interesting navigation patterns which is easy and fun. Also, make your website mobile device friendly since most searches happen on mobile devices.
Loading time: While taking care of all the above requisites, if your website takes longer than 5 seconds to load – everything goes to waste because the user gets impatient and leaves the website. Add only less heavy pictures, videos and graphics that are actually serving the purpose. It is possible to design a lighter design and keep it functionally attractive at the same time.
Conversion Rate Optimization
It is a straightforward implication that your website works as a stimulus for the user to complete a desired action. So you upgrade your website to increase the chances of a user acting according to your objective. A CRO does not always mean a purchase by the user. It can mean no of clicks, newsletter subscriptions, account creation, confirmed bookings etc.
You need a smart website design for completion of Conversion Rate Optimization. If you go to a website to buy furniture and find stock images of the product and flimsy text, there are very less chances that you will even consider buying the product. On the other hand, there is a website that shows actual good quality photos of the product with useful information, all wrapped up in a balanced design. Anyone in the right mindset will choose to buy from the second website because it shows authority and authenticity.
The website design does not have to be loosely constructed with cheap inputs in order to be lightweight. You can always create a good quality website design and keep it light to facilitate Conversion Rate Optimization.
Webcom Systems is one of the leading web designing company in Adelaide and providing digital consultancy services all over Australia. Get free website health check and audit report.
Webcom Systems - Web Design & Digital Marketing Agency in Adelaide 